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This letter has to be interesting enough to avoid it being chucked aside. Readers find it tiresome to go through letters that are disorganized and untidy. Letters that sell hit the bull s eye when they are written in bulleted form highlighting only the salient features. Novices at sales writing should not anticipate instant success. Becoming an effective sales copywriter requires practice and endurance. Try your hand at practicing sales copywriting of different types before you are able to master the skill. Prior to mailing the letters examine the letter sample to see if it would attract you.
Make a good first impression and leave no minor details hanging or erroneous. The content of your covering letter must be meaty and at the same time concise. The covering letter sample must not be overflowing with details. But you must provide enough that the person reading it will want to know you more with it. Selectively pick the details in your resume that you consider to be worth highlighting and put them in your covering letter as a way of introducing yourself. Limit yourself to a single page and do not go beyond that. Few people would really take the time to reach page two.
Regardless if you are American or British you still need a good covering letter. We all know that a hiring manager s time is valuable and spending it reviewing resumes (or CV s) is not how they want to spend their time. They are looking for reasons to cut the stack of resumes on their desk in half. For example a majority of the time if there is no cover letter the resume is not even looked at. This is a standard practice in American and also in Britain what s even worst is if there is a covering letter it s poorly written and doesn t pertain to the company or the position at all.