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This letter has to be interesting enough to avoid it being chucked aside. Readers find it tiresome to go through letters that are disorganized and untidy. Letters that sell hit the bull s eye when they are written in bulleted form highlighting only the salient features. Novices at sales writing should not anticipate instant success. Becoming an effective sales copywriter requires practice and endurance. Try your hand at practicing sales copywriting of different types before you are able to master the skill. Prior to mailing the letters examine the letter sample to see if it would attract you.
Regardless if you are American or British you still need a good covering letter. We all know that a hiring manager s time is valuable and spending it reviewing resumes (or CV s) is not how they want to spend their time. They are looking for reasons to cut the stack of resumes on their desk in half. For example a majority of the time if there is no cover letter the resume is not even looked at. This is a standard practice in American and also in Britain what s even worst is if there is a covering letter it s poorly written and doesn t pertain to the company or the position at all.
Is the application letter going to be written to show how you meet the employer s needs? Again probably not. Do you think you are the first person to go looking on the internet for free cover letter samples? In this day and age of the internet where you can find anything you need chances are you are not the first person to use a free application letter sample. In fact it probably happens more often than you imagine. These employers received countless amounts of resumes and cover letters. They are so seasoned at reading application letters they will be able to tell yours is not your own after the first paragraph.