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Some classifications are widely used graphic design: advertising design editorial design corporate identity design web design packaging design typographic design signage design multimedia design among others. Graphic Design History The definition of the graphic design profession is rather recent in what concerns their preparation their activities and goals. Although there is no consensus on the exact date of the birth of graphic design some dating during the interwar period. Others understand that begins to identify as such to the late nineteenth century. Arguably specific graphic communications purposes have their origin in Paleolithic cave paintings and the birth of written language in the third millennium BC. C. But the differences in working methods and training required auxiliary sciences are such that it is not possible to clearly identify the current graphic designer with prehistoric man with xylograph fifteenth century or the lithographer 1890.
Another important element in relation to professional practice was the increasing use of visual form as communication element. This item appeared mostly in the designs produced by the Dada and De Stijl. The symbol of modern typography is the sans serif font or serif inspired by industrial types of the late nineteenth century. Highlights include Edward Johnston author of the font for the London Underground and Eric Gill. Design Schools Jan Tschichold embodied the principles of modern typography in his 1928 book New Typography. He later repudiated the philosophy presented in this book calling it fascist but remained very influential. Herbert Bayer who dirigó from 1925-1928 the typography and advertising workshop at the Bauhaus created the conditions for a new profession: the graphic designer.
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Their work initially ranged from greetings cards business cards social stationary letterheads and envelopes then progressed to brochures and folders. The work was mainly limited to newspaper advertising which relied predominantly on the offset printing method. We shouldnt forget the air brush technology that provided designers with the use of graded colours achieving three dimensional effects for some designs although the number of people using this was limited. From 1980-87 design was performed by specialists in Plastic Arts and Architecture as well as the first graduates of the college of arts at Yarmuok University and similar institutions. By the end of the eighties the computer Linotype was used as a publishing tool by newspapers to prepare text for layout and paste it on the required pages next to advertising.