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In addition to being brief the cover letter should be descriptive and informative about your intention to work for the company. To accomplish that cover letters follow a specific structure. A cover letter because it is only a page long covers only three paragraphs. Through those three paragraphs you are supposed to answer three questions in the reviewer s mind since the recruitment officer is trained to follow the letter s structure. The Structure First introduce yourself and your intent to apply for the position. This is done in the first paragraph.
In my opinion quite simply there was and is still nothing else quite like it on the market. Jimmy crafted his cover letters so that they actually made the interview decision easy for the employer. The major emphasis was simply on getting the job seeker called for an interview! The cover letters clearly and directly asked for the opportunity to be interviewed and its done in a way that practically forces companies to call! I don t want to give all Jimmy s secrets away but we all know that actually getting your foot in the door is halfway to getting the job.
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Yes this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity it is about quality. In general for every one hundred cover letters one sends out they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters with the return response of ten percent or twenty personalized cover letters with the return response of thirty percent which seems like the best method? Additionally with the latter option the responses are going to be favorable at least half the time.