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I will review the positive and negative aspects of that development and how they related to changes in the market and the size of the market and labour force. I will also discuss the academic concepts and the requirement for graduate graphic designers. In this paper I draw from my experience of working in Jordan since 1987 at the MIDAS Establishment and my roles in student training at Yarmouk University and the Applied Sciences University which I had been attached to since 1999. This paper addresses many questions and aims to explore the mechanics of enhancing graphic design in the academic and professional sectors. The historic and technical initial stages of graphic design in Jordan Graphic design developed alongside the printing and information technology industries.
These institutions have to continually adapt to the advancing technology as well as support the academics in their quest to enhance the artistic scientific and technological aspects of production and publishing. Relationships must also be strengthened by co-operation between business leaders and academic institutions in order to provide the mutual benefit of improve standards with the ultimate aim of keeping up with both local and international developments. The easiest way to judge the standard of design and printing in a country is through the newspapers magazines and books published. Television also provides a showcase for visual communication through locally produced advertisements. The speed of printing development has made impositions on graphic design and the designers themselves.
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Some publishing houses have graphic design offices which also acquired these systems to ensure the production of books and magazines to a similar quality. Linotype was also used to prepare the design of brochures and advertising materials that cannot be hand drawn. With time Linotype was also used for the preparation of other material by this method including greeting cards posters and advertisements. The design and printing sectors found the computer to be an effective way of improving productivity. In 1988 with the arrival of the first design computer by Apple Macintosh the numbers of workers in the field increased and performance progressed in the pre-printing stages such as film making and separation. However the expense of computers meant that there use was still limited.