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The history of typography-and by transitive also the history of the book-is closely linked to graphic design this may be because there are virtually no graphics designs that do not include such items graphics. Hence when talking about the history of graphic design typography also cited the Trajan column medieval miniatures Johannes Gutenbergs printing press the evolution of the book industry the posters Parisian Arts Movement and Crafts (Arts and Crafts) William Morris Bauhaus etc.. " The introduction of movable type by Johannes Gutenberg made books cheaper to produce and facilitate their dissemination. The first printed books (incunabula) scored the role model to the twentieth century. Graphic design of this era has become known as Old Style (especially the typefaces which these early typographers used) or Humanist due to the predominant philosophical school of the time.
His sensitivity to the form must be parallel to its sensitivity to the content. This work deals with the planning and structuring of communications with its production and evaluation. The design work is always based on customer demand demand which eventually established linguistically either orally or in writing. This means that the graphic design transforms a linguistic message in a visual demonstration. The professional graphic design rarely works with nonverbal messages. At times the word appears briefly and in other texts appears as complex. The editor is in many cases an essential member of the communications team. The design activity often requires the participation of a team of professionals such as photographers illustrators technical illustrators including professionals with less related to visual message.
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Some graphic designers work for print companies publication companies or advertising agencies. Other graphic designers work for small to large design firms that outsource their design services to other companies and organizations. About 25% of graphic designers are self-employed and have a home based business. Those who are employed very often do side freelance projects they get on their own. Graphic designers who are fully self-employed are business people who have to operate all parts of their business. They have to do their own sales and marketing their own billing and collections and maintain client relationships. Self-employed graphic designer jobs can be more stressful because of the pressure to produce revenue for themselves and many tend to work longer hours than those who are employed by a larger design firm or by a company. Those looking for graphic design jobs should have a portfolio of their work either online or in print to show when they are applying for these jobs.