Costco Cake Order Form
Three things a good order form has: 1) An acceptance statement that summarising the benefits. "Yes Zac I would like to buy your handy dandy steak knives... " This is done to remind the prospect of the selling proposition. Good order forms will then go on to restate the benefits associated with the selling proposition. Even better use the benefits in the first statement. It means that should for any reason your prospect cheat and look at your order form there is a chance that they will go back to the letter to read on about what they will get because the benefits you have listed are appealing to them. Skimmers will skip to your order form. So it needs to be able to draw them into your sales letter the same as a subhead bullet point P.S. and headline.
Hate to break it to you that is how many buyers roll. They don t read everything you send to them nor watch or listen to it either. They make snap decision and want to digest information quickly. So they skip to order forms when presented with an offer. Then if they are interested go through the entire sales presentation in order to rationalise a buying decision. The advent of internet has opened new avenues of business and many companies have tapped into the online market by opening online stores. These stores offer paid for products or services. An order form is a crucial element or part of such online stores.
Mistake 3: Not treating your order form as mini sales letter. Doesn t matter how well you hide it. Your order form will be looked at to summarise the main sales offering. Many buyers are pressed for time and will skip straight to the order form so that they can see what is being offered how much and what they will get from it. Then if they like what they see will go back and read the main sales letter. So back to this internet marketing seminar - there would need to be a summary of benefits as well as the location and times of the seminar so that buyers would know all they need to know and can easily assess if they are interested or not.
Make it easy to read and understand quickly. Let your prospect know in no uncertain terms the quick and easy way(s) to get exactly what she wants. 5. Include all significant elements. These include payment methods you accept major benefits bonus items guarantee your customer s contact information any shipping/handling charges and applicable taxes. Make the total amount payable obvious. 6. The entire order form should be easy to read and process in very little time. Any directions provided must be crystal clear to the prospect/customer. It should lead buyers through a simple process where all that s been promised awaits.