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Friday, January 4th 2019. | Order Form

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As always our ancestors in mail order have figured out all of this before us and have used best practices on order forms for generations but for some reason best left to our imaginations many marketers still take the choose your own adventure route to creating an order form. And to make matters worse they don t test. Here are my three most common order form mistakes. Mistake 1: No Benefit Driven Acceptance Statement. The first piece of copy on an order form (especially when you aren t running a catalogue store) is to restate your big promise i.e. what is the buyer going to get from you just by filling it out.

It is an easy way of communication between a purchaser and a supplier which is clear such that there will a lesser likely chance of errors. Below is the information that is contained in the form: • Details of the required products or services • Details of the delivery which include the location and the date • The quantities that are required • The price of each product or service • The total amount of the purchases The order form is also a perfect document to check if the requisition was properly fulfilled. The date of the delivery on the form can be noted against that of the actual date of delivery.

This will help in drawing conclusions that can improve your sales strategy your marketing efforts and your overall business efficiency. To draw a conclusion an effective order form is a well built one that drives up sales for a business. As long as it s created with the customer and the business goals in mind it shouldn t take long for the results to appear. The order form on a sales letter is one of the most important pieces of copy in a given marketing funnel the thin line between success and failure. Getting a first time visitor to opt in and join your mailing list means they have filled in an order form - same as when they actually give you their credit card details and purchase from you.

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