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The Arabic library is condensed with other artistic methodological books in addition to some translated books which discuss the basics of design advertisement and other topics that fall within the framework of advertisement. The fact is that there is a short understanding of the comprehensive concept of Graphic Design. This concept is not sufficiently represented by advertisement and publicity or printing design because such specialization per se received little attention before the advent of computer to the Arab World and the return of unspecialized cadres living in the European countries and USA who brought with them the sophisticated technology and transferred it to us without defining its actual identity academically and vocationally. With the start of teaching this specialization dependence in determining the study plan was basically on the academic staff entrusted to teach such specialization. Some were distant from the roots of this specialization and others considered that any person with a specialization in art or architecture can play the role of planner. But after a careful review of the total study plans in most Arabic universities we realized how unbalanced and sometimes insufficient such attempts were; they have no identified identity; half of them were fine arts and the others tackled one part of Graphic Design but of no grass root.
Printing was brought to Jordan in the 1940s by people who had learnt the trade in other countries. Jordans printing evolution was similar to that of other countries. Printing started using wooden moulds then zinc clichés and letterpress as well as other printing tools symbols and shapes. It was the printing technology that restricted the scope for producing new designs. The range of items printed was limited to newspapers cards and stationary. Printing started mainly in black and white and was then developed to make photo made clichés through which the printers were able to print in full colour. Typolography or raised printing was the main method and is still used today. Offset printing enhanced the quality of production providing improvements in colour and picture reproduction.
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If you are looking to hire a graphic designer as a part of your full time staff then a suggested practice is to give them a demo or dummy project to design as a test of skill. There is nothing worse than hiring an individual on the basis of their online portfolio but only later to find out they did not design what was In their portfolio. When hiring anyone its best to check their previous employment background and preferably you should require a letter of recommendation from either their University or their previous employer this ensures youre recruiting efforts are a successful one. Why is bad graphic design all over the web? This is mainly because business do not want to invest the initial cost in creating a proper web presence or corporate identity. Many companies dont realize how important the two really are.