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He put the subject "Advertising" in the education program including among other things the analysis of advertising media and the psychology of advertising. Notably the first to define the term Graphic Design was the designer and typographer William Addison Dwiggins in 1922. Thus Tschichold Herbert Bayer László Moholy-Nagy and El Lissitzky became parents of graphic design as we know it today. They pioneered production techniques and styles that have been using later. Today computers have dramatically altered production systems but the approach that contributed to experimental design is more relevant than ever dynamism experimentation and even very specific things like choosing fonts (Helvetica is a revival originally a Typography design based on the nineteenth-century industrial) and orthogonal compositions.
Determining the social and cultural norms of a specific audience helps graphic artists efficiently construct visual solutions. They need to identify the communications issue then collect and examine information related to the issue and finally crank out numerous approaches to solve the problem. Effective graphic design is perceived as understandable appropriate and useful. We see graphic design everywhere in our daily lives in magazines newspapers and books in hand made work on painted canvas expressed through photography or in pure text. The work of graphic artists and its impression has been around for many years. While in art school students take graphic and design courses aimed at both print and multimedia design. It is in the best interest of graphic artists to be introduced to both areas because many designers work in the visual development of web design.
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If artists want to remain competitive graphic / web designers must keep up to date with the latest software and computer technologies. In the constantly changing field of graphic design there are website designers who also are graphic designers and vice versa. However there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a concentration on the technical side of web site building. Its fascinating to note that currently many people associate graphic artists only with the print medium. But the times are changing. Even though website designers are not able to exist without the web and graphic artists really dont need the web to practice their profession there are numerous artists involved in the visual creation of websites.