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The history of typography-and by transitive also the history of the book-is closely linked to graphic design this may be because there are virtually no graphics designs that do not include such items graphics. Hence when talking about the history of graphic design typography also cited the Trajan column medieval miniatures Johannes Gutenbergs printing press the evolution of the book industry the posters Parisian Arts Movement and Crafts (Arts and Crafts) William Morris Bauhaus etc.. " The introduction of movable type by Johannes Gutenberg made books cheaper to produce and facilitate their dissemination. The first printed books (incunabula) scored the role model to the twentieth century. Graphic design of this era has become known as Old Style (especially the typefaces which these early typographers used) or Humanist due to the predominant philosophical school of the time.
All these movements opposed to the decorative arts and popular as well as the Art Nouveau which under the influence of the new interest in geometry evolved into the Art Deco. All these movements were a revisionist and transgressive spirit in all arts of the time. This period also publications and manifestos proliferated through which artists and educators expressed their opinions. During the 1930s developed for the composition interesting aspects of graphic design. The graphic style change was significant because it shows a reaction against eclecticism ornamentalist organicism and the time and proposes a more stripped and geometric. This style connected with Constructivism Suprematism Neoplasticism De Stijl and Bauhaus exerted a lasting influence and inescapable in the development of twentieth century graphic design.
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At that time developed a consensus that simple not only was the equivalent of good but was also more readable equivalent. One of the hardest hit areas was the design of symbols. The designers raised the question of how they could be simplified without destroying its informative function. However recent investigations have shown that the shape simplification only one symbol does not necessarily increase readability. Second Vanguards Reaction to the sobriety growing graphic design was slow but inexorable. The origins of postmodern fonts back to the humanist movement of the fifties. In this group highlights Hermann Zapf who designed two typefaces today ubiquitous Palatino (1948) and Best (1952). Blurring the line between serif fonts and sans serif and reintroducing organic lines in the lyrics these designs served more to ratify the modern movement to rebel against him. An important milestone was the publication of the Manifesto first things first (1964) which was a call for a more radical form of graphic design criticizing the idea of design in series worthless.