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If a cover letter includes information about the company and the applicant uses that cover letter to share how the company information affects the individual an employer is going to be impressed. For example one may write in their cover letter that the company has produced product A and B for Y amount of years. Then the Intern can relay their experience with the product and why they want to support a company who makes it. A cover letter which demonstrates personality and creativity is more likely to be noticed than one who simply states "I would like this Intern. I am qualified because..." in so many words. An Intern cover letter also has to show an applicant s attitude and communication skills. If a cover letter reflects a well thought out structure and an innovative approach then the proof of a potential Intern s qualifications are in the pudding! One of the aspects a cover letter usually lacks especially for an Intern is being straight forward. In the past people have been encouraged not to come across as too forward.
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In addition to being brief the cover letter should be descriptive and informative about your intention to work for the company. To accomplish that cover letters follow a specific structure. A cover letter because it is only a page long covers only three paragraphs. Through those three paragraphs you are supposed to answer three questions in the reviewer s mind since the recruitment officer is trained to follow the letter s structure. The Structure First introduce yourself and your intent to apply for the position. This is done in the first paragraph.