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The interest in ornamentation and the proliferation of measurement changes and typographical style one piece design synonymous with good design it was an idea that was maintained until the late nineteenth century. The Art Nouveau with its clear desire stylistic was a movement that contributed to higher order visual composition. While maintaining a high level of formal complexity did so within a strong visual consistency discarding the variation of typographic styles in one graphic piece. Art movements of the second decade of the twentieth century and the political turmoil that accompanied them generated dramatic changes in graphic design. The Dada De Stijl Suprematism Cubism Constructivism Futurism the Bauhaus and created a new vision that influenced all branches of the visual arts and design.
Founded in 1919 by Walter Gropius is considered the birthplace of the graphic design profession. Given Poster for Matinée. Made by Theo van Doesburg in January 1923. The free font organization expresses the spirit of the Dada movement irrationality for freedom and oppose the status quo and visual expressions of the time. Corporate identity design for Lufthansa by the Development Group 5 of the HFG Ulm. Ulm School was an inflection point in the history of design since there is outlined the design profession through scientific methodology. Current pictograms design for the National Park Service of the United States. The idea to simplify the symbols forms developed during the 1950s. The design of the early twentieth century as well as the fine arts of the same period was a reaction against the decadence of typography and design of the late nineteenth century.
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He had a massive influence on a new generation of graphic designers contributing to the emergence of publications such as Emigre magazine. Another notable designer of the late twentieth century is Milton Glaser who designed the unmistakable I Love NY campaign (1973) and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies. The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century technology played a similar role but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon when computer memory was measured in kilobytes and typefaces were created by dots.