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As stated above they are looking for any reasons and that means any reason at all. When checking your cover letter example over check to see if it address a specific person. More than likely since you found it on the internet or out of a book it does not. You need to change the generalized addressing around so that it addresses a specific person for the company in which you are applying for a position at. If need be then call the company and get the appropriate name in which you should be addressing your cover letter to. This will speak volumes to the prospective employer and set you apart from the competition. Check your cover letter example over to see if it shows you how to express yourself and your qualifications to the prospective employer. Most cover letters are to generalized to express a specific need for a specific employer. Most job advertisements tell what specific skills and traits they are looking for. Make sure that in your one paragraph you have addressed those skills and traits.
Things to Consider When Writing a Cover Letter It is important to give a considerable amount of time to writing a cover letter instead of just typing a letter. A cover letter is not something you give to your parents friends or boyfriends. It is a letter that ends up in the hands of professionals and thus should sound professional and not conversational. First the cover letter should be brief. A typical cover letter is only a page long. Any longer than that and the recruitment officers lose interest and toss your application to the trash while they move on to the next.
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A good cover letter should highlight your core skills answer the question: "Why should I see you" and generate enough interest for them to read your CV. In a sense a well written covering letter works like an agent on your behalf. Taking the time to write a compelling letter tells the employer you are willing to go above and beyond; not just simply slap a resume in an envelope and mail it. The competition is intense in the job market these days and so it has become very important to have the benefit of an eye catching cover letter. No two letters should ever be the same; each one should be uniquely tailored to the job for which you are applying. A generic cover letter is insulting to an employer and will quickly find its way into the trashcan.