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Cover letter templates are not ready to use templates. They are just a basis for which to give you an idea on how to create your cover letter. When you send one out the way it is you are basically just sending the prospective employer a stale already seen a thousand times before cover letter. Another cover letter misconception is that job seekers believe that the cover letter templates that are on the internet and in books are designed just the way prospective employers want the cover letters to look. While prospective employers want to see professional looking cover letters they are also looking for the fresh and unique cover letter that makes them take notice of the applicant.
A good cover letter should highlight your core skills answer the question: "Why should I see you" and generate enough interest for them to read your CV. In a sense a well written covering letter works like an agent on your behalf. Taking the time to write a compelling letter tells the employer you are willing to go above and beyond; not just simply slap a resume in an envelope and mail it. The competition is intense in the job market these days and so it has become very important to have the benefit of an eye catching cover letter. No two letters should ever be the same; each one should be uniquely tailored to the job for which you are applying. A generic cover letter is insulting to an employer and will quickly find its way into the trashcan.
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Once a prospective employer sends your resume to the trash can that is it with that company. There are seldom times when you will get a second chance with that company. Free cover letters usually address the letter to sir/madam. Some of these free cover letters also address the cover letter to whom it may concern . Both of these versions are wrong. A cover letter should be addressed to an actual person. This person is usually the contact person listed with the job advertisement. Prospective employers like to see that you care enough to find out the name of the person for whom the cover letter and resume are going to.