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I will review the positive and negative aspects of that development and how they related to changes in the market and the size of the market and labour force. I will also discuss the academic concepts and the requirement for graduate graphic designers. In this paper I draw from my experience of working in Jordan since 1987 at the MIDAS Establishment and my roles in student training at Yarmouk University and the Applied Sciences University which I had been attached to since 1999. This paper addresses many questions and aims to explore the mechanics of enhancing graphic design in the academic and professional sectors. The historic and technical initial stages of graphic design in Jordan Graphic design developed alongside the printing and information technology industries.
Any method for teaching Graphic Design has to bear in its priorities the promotion of creativity factor and concentrate on the techniques and demonstration methods and their correlation with skill to enable the student of this specialization to benefit from this study- this should also include but not limited to studying related knowledge such as Graphic Design history and its theories to allow the students to apply what they learn to develop their own means of creativity and invention. It is necessary to take into consideration the needs of new students in Graphic Design and students who are expected to graduate by defining a systematic plan capable of gradually refining design students to enable them to acquire expertise and techniques. First levels students need to be introduced to Graphic Design history manual skills and design principles and techniques through the computer in order to develop their capabilities in designing and creating advertisement campaigns or integrated projects that include logos posters Internet homepages and other materials any graphic designer will need. High level students need to be introduced to the approaches that can develop their technical and intellectual skills as well as develop the innovation status through carrying out series of integral projects in presenting their works entirely and collectively.
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The production of personal computers by competitors of Apple Macintosh as well as the ease with which film can be processed through its programs created a huge increase in the number of professionals interested in graphic design. This became evident by the growth in the number of agencies design offices publishing houses and service centres. Personal computers affected the technical and artistic aspects of production. Some production centres were able to develop their skill base and by recruiting experienced designers and developing them by organising training courses. These highly trained individuals achieved high standards of work within and outside Jordan and were able to compete with others in the Arab regions and captured a share of these markets producing many publications.