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His sensitivity to the form must be parallel to its sensitivity to the content. This work deals with the planning and structuring of communications with its production and evaluation. The design work is always based on customer demand demand which eventually established linguistically either orally or in writing. This means that the graphic design transforms a linguistic message in a visual demonstration. The professional graphic design rarely works with nonverbal messages. At times the word appears briefly and in other texts appears as complex. The editor is in many cases an essential member of the communications team. The design activity often requires the participation of a team of professionals such as photographers illustrators technical illustrators including professionals with less related to visual message.
Within just the commercial art field there are discussions among artists about the differences between graphic and web designers. Many feel that website design is a sub category of graphic-design. However website designers have to take into consideration content design and usability user experience and other functional criteria which all relate to the particular features of the Web medium. Website designers need more skills beyond those of traditional graphic artists whereas the conventional graphic designer continues to find answers to communication problems by deciding on color font and images. The conventional graphics job may call for branding such as logo design that showcase a particular idea or identity to be used in a business enterprises advertising and other marketing strategies or almost anything you can think of to enable a group stand out or it may require constructing posters signs brochures books or incredible images in the digital media.
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The Arabic library is condensed with other artistic methodological books in addition to some translated books which discuss the basics of design advertisement and other topics that fall within the framework of advertisement. The fact is that there is a short understanding of the comprehensive concept of Graphic Design. This concept is not sufficiently represented by advertisement and publicity or printing design because such specialization per se received little attention before the advent of computer to the Arab World and the return of unspecialized cadres living in the European countries and USA who brought with them the sophisticated technology and transferred it to us without defining its actual identity academically and vocationally. With the start of teaching this specialization dependence in determining the study plan was basically on the academic staff entrusted to teach such specialization. Some were distant from the roots of this specialization and others considered that any person with a specialization in art or architecture can play the role of planner. But after a careful review of the total study plans in most Arabic universities we realized how unbalanced and sometimes insufficient such attempts were; they have no identified identity; half of them were fine arts and the others tackled one part of Graphic Design but of no grass root.