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As stated above they are looking for any reasons and that means any reason at all. When checking your cover letter example over check to see if it address a specific person. More than likely since you found it on the internet or out of a book it does not. You need to change the generalized addressing around so that it addresses a specific person for the company in which you are applying for a position at. If need be then call the company and get the appropriate name in which you should be addressing your cover letter to. This will speak volumes to the prospective employer and set you apart from the competition. Check your cover letter example over to see if it shows you how to express yourself and your qualifications to the prospective employer. Most cover letters are to generalized to express a specific need for a specific employer. Most job advertisements tell what specific skills and traits they are looking for. Make sure that in your one paragraph you have addressed those skills and traits.
In fact if you are willing to look at the cover letter writing process in a rather unconventional light you just might find that the process can be almost fun in a challenging sort of way. Most people fail from the start when it comes to writing a cover letter because they somehow miss the point of writing one all together. A good cover letter is not a summary of the resume at all. In fact a good cover letter merely invites the hiring manger to read the resume rather than rehashing the bland details that are more often than not contained in the resume. Your cover letter should be anything but bland if you are hoping for results.
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This is still just a template and again cover letter template misconceptions surround this method as well. Job seekers seem to think that the use of this cover letter writing service will give them a great cover letter. Again this is just a template that you will need to read the cover letter over and see if it truly shines and then add or take away areas that will allow for it to truly be a great cover letter. Some cover letter templates do not show the use of bullets within the cover letter. The use of bullets can be an asset to you as you highlight with the bullets your qualifications and character that will be of benefit for the position you are applying for.