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In my opinion quite simply there was and is still nothing else quite like it on the market. Jimmy crafted his cover letters so that they actually made the interview decision easy for the employer. The major emphasis was simply on getting the job seeker called for an interview! The cover letters clearly and directly asked for the opportunity to be interviewed and its done in a way that practically forces companies to call! I don t want to give all Jimmy s secrets away but we all know that actually getting your foot in the door is halfway to getting the job.
Resumes do not play an important role before the interview. o It provides recruitment officers a sneak peek into what kind of a person you are prior to the interview. o It provides you with a way to outline your qualifications and your interest without having to engage in a personal conversation with the recruitment officer. To further contradict the misconception of the resume being more important it is actually the cover letter that decides whether your application goes into the "For Interview" stack or to the paper shredder and the trash bin. Cover letters that recruitment officers don t find satisfactory surely ends into the latter.
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It should say everything in as few of a words as possible. This is where generic cover letters fall short as well. Generic cover letters use basic rudimentary words which do not keep the reader s attention or invoke any sort of feeling in them. Writing a cover letter is very much like writing a store in that it has to be compelling and the word choice is extremely important. A cover letter is meant to sell one s expertise and abilities in order to land a job position. By using a generic cover letter none of an applicant s own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company s aren t looking to hire robots though and generic cover letters just are not made to fit the job. Company s are looking to hire real people with real experience and real drive which they will throw behind the company.