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The cover letter is the ultimate sales letter and practically no one understands this fact. Your competition is chasing the same job as you are they use the same cover letter and resuming writing services you do they read the same cover letter and resume letter how to books you do. You need something a bit special and magical to stand out from the crowd. Most employers receive so many similar looking cover letters that when they see a personalized cover letter it instantly grabs their attention. As someone who has interviewed countless candidates over a 20 year career working for a multinational I know it does not have to be like this. Its so easy to stand out from the crowd when 99% of all job seekers are doing the same thing as everyone else! Let your cover letter do it for you.
Did it garner the interview for you as it should have? If yes keep it up you are on the path to being hired. If not immediately give that letter to a trusted friend and ask for the most brutal assessment as possible. Check your ego at the door and open yourself up to hard constructive criticism. I am not going to get into the psycho-babble of why you may or may not be able to write effective cover letters. If you have some hang-ups that keep you from promoting yourself get over it. What is a resume cover letter? It is a piece of paper that is submitted along with your resume or curriculum vitae.
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Resumes do not play an important role before the interview. o It provides recruitment officers a sneak peek into what kind of a person you are prior to the interview. o It provides you with a way to outline your qualifications and your interest without having to engage in a personal conversation with the recruitment officer. To further contradict the misconception of the resume being more important it is actually the cover letter that decides whether your application goes into the "For Interview" stack or to the paper shredder and the trash bin. Cover letters that recruitment officers don t find satisfactory surely ends into the latter.