34 Organizational Principles Ndash Graphic Design And Print Production Grid Modular
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Some publishing houses have graphic design offices which also acquired these systems to ensure the production of books and magazines to a similar quality. Linotype was also used to prepare the design of brochures and advertising materials that cannot be hand drawn. With time Linotype was also used for the preparation of other material by this method including greeting cards posters and advertisements. The design and printing sectors found the computer to be an effective way of improving productivity. In 1988 with the arrival of the first design computer by Apple Macintosh the numbers of workers in the field increased and performance progressed in the pre-printing stages such as film making and separation. However the expense of computers meant that there use was still limited.
The production of personal computers by competitors of Apple Macintosh as well as the ease with which film can be processed through its programs created a huge increase in the number of professionals interested in graphic design. This became evident by the growth in the number of agencies design offices publishing houses and service centres. Personal computers affected the technical and artistic aspects of production. Some production centres were able to develop their skill base and by recruiting experienced designers and developing them by organising training courses. These highly trained individuals achieved high standards of work within and outside Jordan and were able to compete with others in the Arab regions and captured a share of these markets producing many publications.
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The designer is often a coordinator of various disciplines that contribute to the production of the visual message. Thus coordinates its research design and production making use of information or specialists in accordance with the requirements of different projects. Graphic design is interdisciplinary and therefore the designer needs to have knowledge of other activities such as photography freehand drawing technical drawing descriptive geometry psychology of perception Gestalt psychology semiology typography technology and communication. Jordans unique geographical position results in its experts choosing self development which includes graphic design. Experts are also involved with developments taking place in neighbouring countries and the internet was extremely useful in putting interested parties in these two fields in touch with each other and sharing possible development tools.