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A good cover letter should highlight your core skills answer the question: "Why should I see you" and generate enough interest for them to read your CV. In a sense a well written covering letter works like an agent on your behalf. Taking the time to write a compelling letter tells the employer you are willing to go above and beyond; not just simply slap a resume in an envelope and mail it. The competition is intense in the job market these days and so it has become very important to have the benefit of an eye catching cover letter. No two letters should ever be the same; each one should be uniquely tailored to the job for which you are applying. A generic cover letter is insulting to an employer and will quickly find its way into the trashcan.
Make sure that you have written a new cover letter that is personalized for each and every prospective employer. This way you can avoid all the reasons why free cover letters could be the kiss of death for your resume. When looking at cover letter examples in a book or on the internet you should have a cover letter example checklist that you will use in deciding to use an example or not. Your cover letter example checklist will ensure that you do not send out a cover letter that will land your resume in the trash. As a job seeker if your resume lands itself in the trash you are in trouble because you will not land an interview nor the job. So make sure that you check over your example very well before using it. Most job seekers do not realize that prospective employers are actually looking for reasons within your cover letter to throw your resume out. After all they are seeking high quality employees. For the most part cover letter examples are just that they are generalized examples that can be used by anyone needing a cover letter. So keep in mind that it is only an example and that you can not just change around a few words and send it out as your cover letter. When you send a cover letter out like this you are taking huge risk that your employer has seen the same old cover letter countless times before.
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The cover letter is the ultimate sales letter and practically no one understands this fact. Your competition is chasing the same job as you are they use the same cover letter and resuming writing services you do they read the same cover letter and resume letter how to books you do. You need something a bit special and magical to stand out from the crowd. Most employers receive so many similar looking cover letters that when they see a personalized cover letter it instantly grabs their attention. As someone who has interviewed countless candidates over a 20 year career working for a multinational I know it does not have to be like this. Its so easy to stand out from the crowd when 99% of all job seekers are doing the same thing as everyone else! Let your cover letter do it for you.