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Determining the social and cultural norms of a specific audience helps graphic artists efficiently construct visual solutions. They need to identify the communications issue then collect and examine information related to the issue and finally crank out numerous approaches to solve the problem. Effective graphic design is perceived as understandable appropriate and useful. We see graphic design everywhere in our daily lives in magazines newspapers and books in hand made work on painted canvas expressed through photography or in pure text. The work of graphic artists and its impression has been around for many years. While in art school students take graphic and design courses aimed at both print and multimedia design. It is in the best interest of graphic artists to be introduced to both areas because many designers work in the visual development of web design.
His sensitivity to the form must be parallel to its sensitivity to the content. This work deals with the planning and structuring of communications with its production and evaluation. The design work is always based on customer demand demand which eventually established linguistically either orally or in writing. This means that the graphic design transforms a linguistic message in a visual demonstration. The professional graphic design rarely works with nonverbal messages. At times the word appears briefly and in other texts appears as complex. The editor is in many cases an essential member of the communications team. The design activity often requires the participation of a team of professionals such as photographers illustrators technical illustrators including professionals with less related to visual message.
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He had a massive influence on a new generation of graphic designers contributing to the emergence of publications such as Emigre magazine. Another notable designer of the late twentieth century is Milton Glaser who designed the unmistakable I Love NY campaign (1973) and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies. The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century technology played a similar role but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon when computer memory was measured in kilobytes and typefaces were created by dots.