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As stated above they are looking for any reasons and that means any reason at all. When checking your cover letter example over check to see if it address a specific person. More than likely since you found it on the internet or out of a book it does not. You need to change the generalized addressing around so that it addresses a specific person for the company in which you are applying for a position at. If need be then call the company and get the appropriate name in which you should be addressing your cover letter to. This will speak volumes to the prospective employer and set you apart from the competition. Check your cover letter example over to see if it shows you how to express yourself and your qualifications to the prospective employer. Most cover letters are to generalized to express a specific need for a specific employer. Most job advertisements tell what specific skills and traits they are looking for. Make sure that in your one paragraph you have addressed those skills and traits.
Cover letter templates are not ready to use templates. They are just a basis for which to give you an idea on how to create your cover letter. When you send one out the way it is you are basically just sending the prospective employer a stale already seen a thousand times before cover letter. Another cover letter misconception is that job seekers believe that the cover letter templates that are on the internet and in books are designed just the way prospective employers want the cover letters to look. While prospective employers want to see professional looking cover letters they are also looking for the fresh and unique cover letter that makes them take notice of the applicant.
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Do not allow your cover letter to cheat you out of the chance to show the prospective employer who you truly are. Its a fact that today s job market is a killer. But it is possible to flood your diary with more hot job interview requests and top job offers than most of your competition will land all year if you take the right steps. Lets get something straight your cover letter is actually more important than your resume! The fact is the cover letter is the first impression an employer gets and first impressions count. Its your only chance to sell yourself for the opportunity to be interviewed.