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When applying for an Internship it is important to stand out amongst the crowd. Remember Elle Woods in Legally Blonde and her pink paper resume? While that is just a movie and colored paper is not recommended the concept is still the same-- Be unique and get their attention. A passionate and focused cover letter is the key to getting that desired Internship. An internship cover letter should reflect the potential one had has. Most people who apply for an Internship do not have resumes filled with career related experience. It is the cover letter which is going to be the deciding factor.
A good cover letter should highlight your core skills answer the question: "Why should I see you" and generate enough interest for them to read your CV. In a sense a well written covering letter works like an agent on your behalf. Taking the time to write a compelling letter tells the employer you are willing to go above and beyond; not just simply slap a resume in an envelope and mail it. The competition is intense in the job market these days and so it has become very important to have the benefit of an eye catching cover letter. No two letters should ever be the same; each one should be uniquely tailored to the job for which you are applying. A generic cover letter is insulting to an employer and will quickly find its way into the trashcan.
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Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume. Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for.