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The cover letter is the ultimate sales letter and practically no one understands this fact. Your competition is chasing the same job as you are they use the same cover letter and resuming writing services you do they read the same cover letter and resume letter how to books you do. You need something a bit special and magical to stand out from the crowd. Most employers receive so many similar looking cover letters that when they see a personalized cover letter it instantly grabs their attention. As someone who has interviewed countless candidates over a 20 year career working for a multinational I know it does not have to be like this. Its so easy to stand out from the crowd when 99% of all job seekers are doing the same thing as everyone else! Let your cover letter do it for you.
A cover letter is as easy to come by as going to "Google" or some other search engine and typing in "sample cover letter". There are thousands upon thousands of options out there ready to have information plugged into the appropriate spots and sent out. However a cover letter like this is generic. The definition of generic is: characteristic of or relating to a class or group of things; not specific. Not specific indeed that doesn t tell us much. Let s look at a couple synonyms-- general common nonspecific no-name. Those aren t very flattering words are they? That is exactly the type of impression a generic cover letter gives. It is a big flashing neon sign that the applicant is generic. It also says to the hiring manager that if the applicant cannot manage to do the work needed to create a personalized cover letter perhaps they are not committed to doing any work whatsoever. The key to landing a job interview and most likely the position is writing a clear concise and attention-grabbing cover letter. A cover letter should make a statement about the applicant about their qualifications and skills and about their enthusiasm about their job.
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It should say everything in as few of a words as possible. This is where generic cover letters fall short as well. Generic cover letters use basic rudimentary words which do not keep the reader s attention or invoke any sort of feeling in them. Writing a cover letter is very much like writing a store in that it has to be compelling and the word choice is extremely important. A cover letter is meant to sell one s expertise and abilities in order to land a job position. By using a generic cover letter none of an applicant s own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company s aren t looking to hire robots though and generic cover letters just are not made to fit the job. Company s are looking to hire real people with real experience and real drive which they will throw behind the company.