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The cover letter is the ultimate sales letter and practically no one understands this fact. Your competition is chasing the same job as you are they use the same cover letter and resuming writing services you do they read the same cover letter and resume letter how to books you do. You need something a bit special and magical to stand out from the crowd. Most employers receive so many similar looking cover letters that when they see a personalized cover letter it instantly grabs their attention. As someone who has interviewed countless candidates over a 20 year career working for a multinational I know it does not have to be like this. Its so easy to stand out from the crowd when 99% of all job seekers are doing the same thing as everyone else! Let your cover letter do it for you.
A cover letter was recommended to be as passive-aggressive as possible. However in the current competitive field it is important to be aggressive. An Intern cover letter should come right out and ask for an interview. After all that is the whole purpose of writing a cover letter right? Aggressive is not a dirty word anymore and most companies see this in a positive light. If one s cover letter is confident and a clear declaration then they are classified as a "go-getter". Writing an Intern cover letter is hard work. Exactly it is hard word. Just like the position one is applying for. One is going to be expected to work hard in their desired position and therefore working hard to get that desired position is needed.
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When applying for an Internship it is important to stand out amongst the crowd. Remember Elle Woods in Legally Blonde and her pink paper resume? While that is just a movie and colored paper is not recommended the concept is still the same-- Be unique and get their attention. A passionate and focused cover letter is the key to getting that desired Internship. An internship cover letter should reflect the potential one had has. Most people who apply for an Internship do not have resumes filled with career related experience. It is the cover letter which is going to be the deciding factor.