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The cover letter isn t about getting the job. That should never be the purpose of writing a cover letter. The goal of your cover letter should be in getting the interview. This takes a little bit of the stress off and reminds you that the job search process is much more than one thing though a great cover letter can definitely open the door to an interview you will need to shine in the interview as well. Do not hinge all hopes of getting the job on the cover letter though or you will find that you come across far too bland and are held back from showing the hiring manager that true appeal of your personality through fear.
Another cover letter template misconception that job seeker have is that when they do create a truly great fresh and unique cover letter for an prospective employer they then use that same cover letter for all prospective employers. This first cover letter should only be a template to use to create other fresh and unique cover letters for additional prospective employers. By the debunking of the above cover letter template misconceptions you are allowing yourself to see how to truly create a cover letter that will land you an interview. It is the interview that will allow the prospective employer to see your true potential and see what a benefit you will be to their company.
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Therefore a personalized cover letter which conveys these things are the only way to ensure a job interview. In the thousands of sites mentioned earlier every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However that s just not true. Generic cover letters no matter how "personalized" the site claim have a completely different feel than truly personal cover letters. Everyone has different job skills flaws and strengths and experience and it is impossible for one generic cover letter to cover all possible angles. Don t fall for the gimmick and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer. What this all boils down to is take the time to write a cover letter for each particular job.