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The letter needed to be from the heart connect with the sellers and express a sincere sense of excitement for owning the home. So I went to work creating a sample letter as a guide that I could share with my buyers. I then suggest that they write a personal letter highlighting who they are and present it as the cover of their purchase offer package. Overnight I began seeing a difference in sellers attitudes when they received our personalized offers coming from real people. I have defined below the key elements necessary for commanding your seller s attention when reading a home buyer s purchase offer letter.
Habitually people tend to scan the headlines and sub-headlines to get the gist of the whole letter. If the reader develops curiosity by reading the headlines and subheads he will definitely read everything in a sales offer letter minutely. Strongly framed paragraphs keep the reader s attention focused. Abstain from using filler sentences which may be quite irrelevant. It is best to present all you want to say in points form. Have ample white space to avoid making your letter look untidy. Bullets and numbers aid in sustaining the potential customer s concentration on what he is reading hence increasing the possibility of greater sale of your product. Fewer pointed the sentences the better the readability.
Dear Seller: Begin your letter with an appropriate salutation such as "hello" or "greetings". Use the seller s name if possible. Being polite and respectful sets the tone for a friendly beginning. Short in length: Keep it short and sweet. Your letter should be no longer than 3 - 4 paragraphs in length. If your letter is too long you will lose the seller s interest in a sea of words. Begin with an introductory paragraph and end with a wow" paragraph summary. Leave the seller with a lasting impression of your buyers living in the home. Use Good Grammar: This sounds elementary but a grammatically proper letter will capture the reader s attention just as a bad one could kill a deal by turning the seller off.