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Believe me when I say you need a great cover letter even more than you need a good resume. If your cover letter is not professional and grabs the employers attention then chances are your resume will end up in the trash. Your resume is still important but it does not have to be perfect and you don t need to worry yourself sick if it isn t. Its an inconvenient truth the big business of resume writing doesn t want you to know! A simple carefully crafted cover letter with a few proven and magical marketing ingredients can fill your diary with interviews faster than you can imagine.
When you don t address the specific hiring needs that the company has you are showing that you did not pay attention to their job advertisement. Prospective employers look closely at this and when they don t see that you have taken the time to address their needs and how you can fill their needs then they move on to the next applicant. Again this is another reason why your free cover letter is the kiss of death for your resume. Free cover letters are used by almost anyone who has access to the same place where you got your free cover letter. This means that your prospective employer is seeing the same old cover letter over and over again.
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A cover letter is as easy to come by as going to "Google" or some other search engine and typing in "sample cover letter". There are thousands upon thousands of options out there ready to have information plugged into the appropriate spots and sent out. However a cover letter like this is generic. The definition of generic is: characteristic of or relating to a class or group of things; not specific. Not specific indeed that doesn t tell us much. Let s look at a couple synonyms-- general common nonspecific no-name. Those aren t very flattering words are they? That is exactly the type of impression a generic cover letter gives. It is a big flashing neon sign that the applicant is generic. It also says to the hiring manager that if the applicant cannot manage to do the work needed to create a personalized cover letter perhaps they are not committed to doing any work whatsoever. The key to landing a job interview and most likely the position is writing a clear concise and attention-grabbing cover letter. A cover letter should make a statement about the applicant about their qualifications and skills and about their enthusiasm about their job.