Business Cover Letter

Sunday, January 6th 2019. | Cover Letter

Business Cover Letter New Introduction Letters

Anyone who has read a few of my articles will know that I do not place much emphasis on resumes and by extension cover letters. I am a big believer that the most effective job search strategies revolve around networking and using contacts to land interview opportunities. Nevertheless there is certainly a place for cover letters and resumes in this process. Of the two for my money the cover letter is the more important. Why? Because the cover letter is the approach. In relationship terms how many guys have ended up punting because they blew the approach? The best resume written with scintillating panache will mean nothing if the reader cannot get past the cover letter.

Another reason your free cover letter could be the kiss of death for your resume is that you are using the same free cover letter for each company you are applying for. Not only have you landed your resume in the trash with one company by submitting a cover letter such as the free one you obtained but you landed your resume in the trash with each place you have applied at. Your cover letter should not only be fresh and unique it must be a fresh and unique cover letter for each place in which you are applying. Never submit the same cover letter to more than one prospective employer.

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With resume cover letters so readily available it goes to show that most people use this method when applying for jobs. It is also an assumption that the way to land an interview is by being one of the first applicants for the job. This is not necessarily the case. A hiring manager is looking for the best candidate for the job and is not simply going to choose the first person to come along. They want to find the best applicant. If a resume cover letter does not grab their attention which is what a resume cover letter achieves then they are not going to waste time reviewing the applicant further.

If you want a few extra brownie points you might try laughing while writing your cover letter chances are if you find it funny and entertaining so might the hiring manager that has been bored to tears for hours sifting through all the others. The purpose of the cover letter is not to highlight your skills education or prowess in your field but rather to entice the hiring manger that yours is the resume he or she wants to pay attention to over the many others that have graced his or her desk. You are not likely to do this if your cover letter sounds like all the others that have come his or her way.

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