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The cover letter is the ultimate sales letter and practically no one understands this fact. Your competition is chasing the same job as you are they use the same cover letter and resuming writing services you do they read the same cover letter and resume letter how to books you do. You need something a bit special and magical to stand out from the crowd. Most employers receive so many similar looking cover letters that when they see a personalized cover letter it instantly grabs their attention. As someone who has interviewed countless candidates over a 20 year career working for a multinational I know it does not have to be like this. Its so easy to stand out from the crowd when 99% of all job seekers are doing the same thing as everyone else! Let your cover letter do it for you.
When applying for an Internship it is important to stand out amongst the crowd. Remember Elle Woods in Legally Blonde and her pink paper resume? While that is just a movie and colored paper is not recommended the concept is still the same-- Be unique and get their attention. A passionate and focused cover letter is the key to getting that desired Internship. An internship cover letter should reflect the potential one had has. Most people who apply for an Internship do not have resumes filled with career related experience. It is the cover letter which is going to be the deciding factor.
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Resumes do not play an important role before the interview. o It provides recruitment officers a sneak peek into what kind of a person you are prior to the interview. o It provides you with a way to outline your qualifications and your interest without having to engage in a personal conversation with the recruitment officer. To further contradict the misconception of the resume being more important it is actually the cover letter that decides whether your application goes into the "For Interview" stack or to the paper shredder and the trash bin. Cover letters that recruitment officers don t find satisfactory surely ends into the latter.