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Therefore a personalized cover letter which conveys these things are the only way to ensure a job interview. In the thousands of sites mentioned earlier every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However that s just not true. Generic cover letters no matter how "personalized" the site claim have a completely different feel than truly personal cover letters. Everyone has different job skills flaws and strengths and experience and it is impossible for one generic cover letter to cover all possible angles. Don t fall for the gimmick and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer. What this all boils down to is take the time to write a cover letter for each particular job.
When you don t address the specific hiring needs that the company has you are showing that you did not pay attention to their job advertisement. Prospective employers look closely at this and when they don t see that you have taken the time to address their needs and how you can fill their needs then they move on to the next applicant. Again this is another reason why your free cover letter is the kiss of death for your resume. Free cover letters are used by almost anyone who has access to the same place where you got your free cover letter. This means that your prospective employer is seeing the same old cover letter over and over again.
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Bullets can also make the cover letter easier to scan allowing for the prospective employer to quickly read and assess their desire to offer an interview to you. Only you truly know yourself and all your experiences qualifications strengths and weaknesses. You also know more about the company that you are applying for than some internet website or book you got from the library. Therefore you are the only that can truly put together the perfect cover letter. You need to take the time you show that you will be an asset to the company in which you are applying for.