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If youre lucky and your town is small enough and they need to fill space they might even write an article about you. You may create posters get radio/TV spots and you place these strategically where you think your target is likely to be. You distribute tickets to your members to sell and wait for the money to roll in. Members turn in unsold tickets on the day and you sell whatever you can at the gate. Sounds OK right? What if I told you this scenario is fraught with gotchas that will impact your bottom line? What are the gotchas? Here are some potential issues: When its set up as described above there is less possibility of reserved seats because how can you know ahead and in general which people can sell which particular seats. Event patrons especially time-strapped people and the elderly are willing to pay more for reserved seats.
The time-strapped just want to arrive at the last possible minute and take their (good) seat. The elderly because of health or perceptual issues often have specific seating requirements e.g. up front on an aisle in the back or just the same seat they always have. They may just skip going if the event is general admission! Thats lost revenue for you. How do you comply with ADA regulations? Just save all the disabled seats for door sales? You are losing money because the person who might have committed to a ticket earlier might just decide not to go at the last minute. Difficult to track your customers. When your customers pay cash you have no idea who they are. If they pay by cheque this is somewhat better but someone has to key all that data into your database.
Then there are some online ticketing software products that go extra mile to be of more advantage. They are the ones that come with Smarty Template Engine integrated in it. What the template engine does for the users of the software is it enables them to easily customize the layout and design of the events online page in the software so that the events ticket buying information and options be dynamically presented to the target audience. Then there are those online event ticketing software that contain the feature of inviting the event organizers to sell the tickets of their events online. This way the softwares license holders not only earn by selling tickets to their own events but also earn money by getting a percentage from the sales of the event organizers that sell tickets of their own events via the users copy of the software.