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Not to forget that if your event is going to have performances by someone with even a modest fan following in a country of 311834246 people (thats well over 311 million souls according to the population clock of U.S. Census Bureau) there is likely to be quite a big queue at the stall making it a bit inconvenient for your target audience to buy the tickets - something you wouldnt want to do. At the same time online ticketing allows you to reach every home and make it extremely convenient for your target audience to purchase the tickets. Online event ticketing software are also a centralized system for seeing all statistics regarding your ticket sales such as the number of tickets sold how many left ticket sale earnings etc in one place - your computer screen.
The time-strapped just want to arrive at the last possible minute and take their (good) seat. The elderly because of health or perceptual issues often have specific seating requirements e.g. up front on an aisle in the back or just the same seat they always have. They may just skip going if the event is general admission! Thats lost revenue for you. How do you comply with ADA regulations? Just save all the disabled seats for door sales? You are losing money because the person who might have committed to a ticket earlier might just decide not to go at the last minute. Difficult to track your customers. When your customers pay cash you have no idea who they are. If they pay by cheque this is somewhat better but someone has to key all that data into your database.
What workflows does your software handle automatically? What data sources of yours does it check in the background as the technician is working so they dont have to waste time doing it manually? Template balance. Are you using no templates? Templates for everything? Both are usually bad ideas. Templates can speed up input for common issues but theres just no way they can cover everything and if a technician has to remember and search through more than a dozen or so basic forms theyre wasting time. Nonlinear input. If your application absolutely requires that ticket information fields be completed in a certain order its already holding your people back. There is no excuse for hard coding this at all. A default order is fine but (as above) it must be able to be changed and must be over-rideable at all times. Your technicians are smarter than your software - dont make the sides fight especially when youre paying.