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Or the cover letter is so poorly written both get tossed in the circular file. Occasionally some job seekers lose sight of what cover letters and resume are for. Both documents sole purpose is to secure an interview. Neither document will get a job for you; both can open doors though. Sending a poorly written cover letter will crush you. The instrument that can excite him into wanting to read your resume will instead devastate you. Spend at least as much time composing and crafting a cover letter as you do a resume. Take a good hard look at the last cover letter you sent out.
Anyone who has read a few of my articles will know that I do not place much emphasis on resumes and by extension cover letters. I am a big believer that the most effective job search strategies revolve around networking and using contacts to land interview opportunities. Nevertheless there is certainly a place for cover letters and resumes in this process. Of the two for my money the cover letter is the more important. Why? Because the cover letter is the approach. In relationship terms how many guys have ended up punting because they blew the approach? The best resume written with scintillating panache will mean nothing if the reader cannot get past the cover letter.
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Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume. Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for.