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The cover letter isn t about getting the job. That should never be the purpose of writing a cover letter. The goal of your cover letter should be in getting the interview. This takes a little bit of the stress off and reminds you that the job search process is much more than one thing though a great cover letter can definitely open the door to an interview you will need to shine in the interview as well. Do not hinge all hopes of getting the job on the cover letter though or you will find that you come across far too bland and are held back from showing the hiring manager that true appeal of your personality through fear.
In addition to being brief the cover letter should be descriptive and informative about your intention to work for the company. To accomplish that cover letters follow a specific structure. A cover letter because it is only a page long covers only three paragraphs. Through those three paragraphs you are supposed to answer three questions in the reviewer s mind since the recruitment officer is trained to follow the letter s structure. The Structure First introduce yourself and your intent to apply for the position. This is done in the first paragraph.
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Yes this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity it is about quality. In general for every one hundred cover letters one sends out they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters with the return response of ten percent or twenty personalized cover letters with the return response of thirty percent which seems like the best method? Additionally with the latter option the responses are going to be favorable at least half the time.