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The cover letter is the ultimate sales letter and practically no one understands this fact. Your competition is chasing the same job as you are they use the same cover letter and resuming writing services you do they read the same cover letter and resume letter how to books you do. You need something a bit special and magical to stand out from the crowd. Most employers receive so many similar looking cover letters that when they see a personalized cover letter it instantly grabs their attention. As someone who has interviewed countless candidates over a 20 year career working for a multinational I know it does not have to be like this. Its so easy to stand out from the crowd when 99% of all job seekers are doing the same thing as everyone else! Let your cover letter do it for you.
The cover letter isn t about getting the job. That should never be the purpose of writing a cover letter. The goal of your cover letter should be in getting the interview. This takes a little bit of the stress off and reminds you that the job search process is much more than one thing though a great cover letter can definitely open the door to an interview you will need to shine in the interview as well. Do not hinge all hopes of getting the job on the cover letter though or you will find that you come across far too bland and are held back from showing the hiring manager that true appeal of your personality through fear.
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Hiring managers sift through dozens if not hundreds of bland cover letters on a daily basis. If you want to create a resume that will stand out you need to create one that is fun to read. The best way to do that is to have some degree of fun while writing it. Yes you did read that correctly I said have fun with your cover letter. Having fun while writing a cover letter shows hiring managers that you can have fun with some of the less pleasant tasks that will be required in the real working world as well and definitely sets you apart from those boring two-dimensional cover letters that are littering the wasteland known as the dead pile of cover letters.