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All these movements opposed to the decorative arts and popular as well as the Art Nouveau which under the influence of the new interest in geometry evolved into the Art Deco. All these movements were a revisionist and transgressive spirit in all arts of the time. This period also publications and manifestos proliferated through which artists and educators expressed their opinions. During the 1930s developed for the composition interesting aspects of graphic design. The graphic style change was significant because it shows a reaction against eclecticism ornamentalist organicism and the time and proposes a more stripped and geometric. This style connected with Constructivism Suprematism Neoplasticism De Stijl and Bauhaus exerted a lasting influence and inescapable in the development of twentieth century graphic design.
Graphic design is a profession whose business is the act of designing programming and create visual communications generally produced by industrial means and intended to convey specific messages to specific social groups with a clear purpose. This is the activity that enables graphically communicate ideas facts and values processed and synthesized in terms of form and communication social cultural economic aesthetic and technological. Also known as visual communication design because some associate the word figure only to the printing industry and understand that visual messages are channeled through many media not just print. Given the massive and rapid growth in the exchange of information the demand for graphic designers is greater than ever particularly because of the development of new technologies and the need to pay attention to the human factors that are beyond the competence of engineers who develop them.
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The production of personal computers by competitors of Apple Macintosh as well as the ease with which film can be processed through its programs created a huge increase in the number of professionals interested in graphic design. This became evident by the growth in the number of agencies design offices publishing houses and service centres. Personal computers affected the technical and artistic aspects of production. Some production centres were able to develop their skill base and by recruiting experienced designers and developing them by organising training courses. These highly trained individuals achieved high standards of work within and outside Jordan and were able to compete with others in the Arab regions and captured a share of these markets producing many publications.