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The production of personal computers by competitors of Apple Macintosh as well as the ease with which film can be processed through its programs created a huge increase in the number of professionals interested in graphic design. This became evident by the growth in the number of agencies design offices publishing houses and service centres. Personal computers affected the technical and artistic aspects of production. Some production centres were able to develop their skill base and by recruiting experienced designers and developing them by organising training courses. These highly trained individuals achieved high standards of work within and outside Jordan and were able to compete with others in the Arab regions and captured a share of these markets producing many publications.
The Arabic library is condensed with other artistic methodological books in addition to some translated books which discuss the basics of design advertisement and other topics that fall within the framework of advertisement. The fact is that there is a short understanding of the comprehensive concept of Graphic Design. This concept is not sufficiently represented by advertisement and publicity or printing design because such specialization per se received little attention before the advent of computer to the Arab World and the return of unspecialized cadres living in the European countries and USA who brought with them the sophisticated technology and transferred it to us without defining its actual identity academically and vocationally. With the start of teaching this specialization dependence in determining the study plan was basically on the academic staff entrusted to teach such specialization. Some were distant from the roots of this specialization and others considered that any person with a specialization in art or architecture can play the role of planner. But after a careful review of the total study plans in most Arabic universities we realized how unbalanced and sometimes insufficient such attempts were; they have no identified identity; half of them were fine arts and the others tackled one part of Graphic Design but of no grass root.
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Graphic designer jobs are done by artists who uses art and media to communicate messages for companies and other organizations. Graphic designers use print the internet other digital mediums film and photographs to get their message across. They understand the subtle things in art that make a design project successful. The typical functions of graphic designer jobs is developing logos brochures websites business cards magazine advertisements newspaper advertisements and the general look and feel of an organizations overall design plan. Graphic designers find out what their client or organization is trying to say and who their target audience is and they are able to effectively communicate that through graphic arts. Graphic designer jobs require the designer to know how to discern a companys product or service and their target audience.