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There are a few elementary attributes that must be incorporated in a sales offer letter so as to make it resound with success. They are: • Catchy headlines that hook the reader. • Sub-headlines all through-out the letter Powerfully worded paragraphs • Enough white space • A gentle close The presence of the aspects mentioned above will accelerate the sale of the product by attracting the attention of the readers and converting the maximum numbers of them into regular customers. A brilliant opening sets the stage for the finer details that follow. Right at the beginning itself the reader decides whether it is worthwhile to continue reading or throw the piece of paper - the sales offer letter - away.
The letter needed to be from the heart connect with the sellers and express a sincere sense of excitement for owning the home. So I went to work creating a sample letter as a guide that I could share with my buyers. I then suggest that they write a personal letter highlighting who they are and present it as the cover of their purchase offer package. Overnight I began seeing a difference in sellers attitudes when they received our personalized offers coming from real people. I have defined below the key elements necessary for commanding your seller s attention when reading a home buyer s purchase offer letter.
This challenge of recent times has further added considerable frustration for buyers to the home buying experience. Additionally the present marketplace has added considerable work for agents who sometimes have to write 20 plus offers before meeting with success thus creating stress for the entire team. It is especially heart breaking watching a first time home buyer lose out on a home they have fallen in love with. What should be a relaxing pleasant experience has turned into an often negative and discouraging one for many. After personally experiencing this uncomfortable situation I started to think that there must be a way to do something different in order to get my clients noticed... but what was it? This situation bothered me for some time then one day it hit me! I needed to somehow appeal to the emotions of the seller by demonstrating that a purchase offer comes from a real person.