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Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume. Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for.
Yes this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity it is about quality. In general for every one hundred cover letters one sends out they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters with the return response of ten percent or twenty personalized cover letters with the return response of thirty percent which seems like the best method? Additionally with the latter option the responses are going to be favorable at least half the time.
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When applying for an Internship it is important to stand out amongst the crowd. Remember Elle Woods in Legally Blonde and her pink paper resume? While that is just a movie and colored paper is not recommended the concept is still the same-- Be unique and get their attention. A passionate and focused cover letter is the key to getting that desired Internship. An internship cover letter should reflect the potential one had has. Most people who apply for an Internship do not have resumes filled with career related experience. It is the cover letter which is going to be the deciding factor.