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The cover letter is the ultimate sales letter and practically no one understands this fact. Your competition is chasing the same job as you are they use the same cover letter and resuming writing services you do they read the same cover letter and resume letter how to books you do. You need something a bit special and magical to stand out from the crowd. Most employers receive so many similar looking cover letters that when they see a personalized cover letter it instantly grabs their attention. As someone who has interviewed countless candidates over a 20 year career working for a multinational I know it does not have to be like this. Its so easy to stand out from the crowd when 99% of all job seekers are doing the same thing as everyone else! Let your cover letter do it for you.
Another cover letter template misconception that job seeker have is that when they do create a truly great fresh and unique cover letter for an prospective employer they then use that same cover letter for all prospective employers. This first cover letter should only be a template to use to create other fresh and unique cover letters for additional prospective employers. By the debunking of the above cover letter template misconceptions you are allowing yourself to see how to truly create a cover letter that will land you an interview. It is the interview that will allow the prospective employer to see your true potential and see what a benefit you will be to their company.
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It should say everything in as few of a words as possible. This is where generic cover letters fall short as well. Generic cover letters use basic rudimentary words which do not keep the reader s attention or invoke any sort of feeling in them. Writing a cover letter is very much like writing a store in that it has to be compelling and the word choice is extremely important. A cover letter is meant to sell one s expertise and abilities in order to land a job position. By using a generic cover letter none of an applicant s own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company s aren t looking to hire robots though and generic cover letters just are not made to fit the job. Company s are looking to hire real people with real experience and real drive which they will throw behind the company.