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At that time developed a consensus that simple not only was the equivalent of good but was also more readable equivalent. One of the hardest hit areas was the design of symbols. The designers raised the question of how they could be simplified without destroying its informative function. However recent investigations have shown that the shape simplification only one symbol does not necessarily increase readability. Second Vanguards Reaction to the sobriety growing graphic design was slow but inexorable. The origins of postmodern fonts back to the humanist movement of the fifties. In this group highlights Hermann Zapf who designed two typefaces today ubiquitous Palatino (1948) and Best (1952). Blurring the line between serif fonts and sans serif and reintroducing organic lines in the lyrics these designs served more to ratify the modern movement to rebel against him. An important milestone was the publication of the Manifesto first things first (1964) which was a call for a more radical form of graphic design criticizing the idea of design in series worthless.
Another important element in relation to professional practice was the increasing use of visual form as communication element. This item appeared mostly in the designs produced by the Dada and De Stijl. The symbol of modern typography is the sans serif font or serif inspired by industrial types of the late nineteenth century. Highlights include Edward Johnston author of the font for the London Underground and Eric Gill. Design Schools Jan Tschichold embodied the principles of modern typography in his 1928 book New Typography. He later repudiated the philosophy presented in this book calling it fascist but remained very influential. Herbert Bayer who dirigó from 1925-1928 the typography and advertising workshop at the Bauhaus created the conditions for a new profession: the graphic designer.
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The diversity of opinion reflects the fact that some see as a product of graphic design and all other graphical demonstration only those that arise as a result of the application of a model of industrial production those visual manifestations that have been "projected" contemplating needs of different types: productive symbolic ergonomic contextual etc. Background A page from the Book of Kells: Folio 114 with decorated text contains the Tunc dicit illis. An example of art and page layout of the Middle Ages. The Book of Kells - A Bible handwritten richly illustrated by Irish monks in the ninth century CE-is for some a very beautiful and early example of graphic design concept. It is a graphic demonstration of great artistic value high quality and that even a model for learning to design-for even surpasses in quality to many of the current-editorial productions and also from a functional point of view contemporary This graphic piece responds to all needs presented the team of people who made it however others believe that it would be graphic design product because they understand that their design is not adjusted to the idea of current graphic design project.