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He had a massive influence on a new generation of graphic designers contributing to the emergence of publications such as Emigre magazine. Another notable designer of the late twentieth century is Milton Glaser who designed the unmistakable I Love NY campaign (1973) and a famous Bob Dylan poster (1968). Glaser took elements of the popular culture of the sixties and seventies. The advances of the early twentieth century were strongly inspired by technological advances in photography and printing. In the last decade of the century technology played a similar role but this time it was computers. At first it was a step back. Zuzana Licko began using computers to compositions soon when computer memory was measured in kilobytes and typefaces were created by dots.
Until that time were not systematically taught these areas in any other European school. In the early 70s members of the Bund Deutscher Grafik-Designer (Association of German graphic designers) unveiled several features of their professional identity as in the case of Anton Stankowski among others. While in 1962 the official definition of the profession was directed almost exclusively to the advertising now extended to include areas located under the rubric of communication visual.4 corporate images produced by the Development Group 5 of the HFG Ulm such as those created for the firm Braun or airline Lufthansa were also critical to this new professional identity. Gui Bonsiepe and Tomas Maldonado were two of the first people who tried to apply the design ideas from semantics.
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It also gives an indication of the effectiveness of teachers in producing a generation of students capable of dealing with the academic ethos and engaging with the requirements of the profession. This training provides the students with opportunities to polish and develop their skills by working along side established practitioners. Todays graphic design tools rely on information technology for producing visualisations of scientific developments. This visualisation requires an understanding of the scientific theory and the visualisation tools available which in turn relies on the expertise of graphic designers. In this paper I will focus on the profession of graphic design and its development by discussing its early development.