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Bad graphic design or bad web design gives youre customers a cheap impression. Would you buy from a physical store that was messy dirty or had an unprofessional look or feel? No you wouldnt you probably keep your physical place of business in tip top shape. So why wouldnt you want to do the same for your web presence and Identity? You must understand as a business your identity and web presence is just as important as your physical presence if not more important. Studies show that more than 90% of the population do online research of a business before they buy. If youre business is non-existent or youre site is poorly designed chances are that potential client or business will not even consider buying anything from you. Think about bad graphic design for a minute than browse the web for at least an hour go ahead and randomly type different words in the search engine visit as many sites as you can. Then go ahead and write down what the first thing comes into your mind when you see these sites copy the URLS as well.
Printing was brought to Jordan in the 1940s by people who had learnt the trade in other countries. Jordans printing evolution was similar to that of other countries. Printing started using wooden moulds then zinc clichés and letterpress as well as other printing tools symbols and shapes. It was the printing technology that restricted the scope for producing new designs. The range of items printed was limited to newspapers cards and stationary. Printing started mainly in black and white and was then developed to make photo made clichés through which the printers were able to print in full colour. Typolography or raised printing was the main method and is still used today. Offset printing enhanced the quality of production providing improvements in colour and picture reproduction.
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Another important element in relation to professional practice was the increasing use of visual form as communication element. This item appeared mostly in the designs produced by the Dada and De Stijl. The symbol of modern typography is the sans serif font or serif inspired by industrial types of the late nineteenth century. Highlights include Edward Johnston author of the font for the London Underground and Eric Gill. Design Schools Jan Tschichold embodied the principles of modern typography in his 1928 book New Typography. He later repudiated the philosophy presented in this book calling it fascist but remained very influential. Herbert Bayer who dirigó from 1925-1928 the typography and advertising workshop at the Bauhaus created the conditions for a new profession: the graphic designer.