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Bad graphic design or bad web design gives youre customers a cheap impression. Would you buy from a physical store that was messy dirty or had an unprofessional look or feel? No you wouldnt you probably keep your physical place of business in tip top shape. So why wouldnt you want to do the same for your web presence and Identity? You must understand as a business your identity and web presence is just as important as your physical presence if not more important. Studies show that more than 90% of the population do online research of a business before they buy. If youre business is non-existent or youre site is poorly designed chances are that potential client or business will not even consider buying anything from you. Think about bad graphic design for a minute than browse the web for at least an hour go ahead and randomly type different words in the search engine visit as many sites as you can. Then go ahead and write down what the first thing comes into your mind when you see these sites copy the URLS as well.
The application process for these jobs may even require you to audition by doing a small sample project. The great thing about those in graphic design jobs is that they can still do freelance design work on the side in their time off. Sometimes design firms will require their graphic designers to process all their clients through the firm but some do not. Bad graphic design is obviously something you want to avoid at all costs. Sometimes when you hire an individual or a graphic design or web design agency or artist to do a graphic design job for you as a client you end up with an unprofessional website or design leaving you without a proper website or design and without the money you initially invested in the web project. If you are a graphic designer or web designer then make sure to give a 100% on every design project that comes across your desk. If you get a reputation for creating awesome work youll be able to charge a substantial amount more which would then lead to the occasional referrals from the businesss. If you create poor web design or poor graphic designs than you probably wont get any business or will have to retain your business at much lower rates than your competitors. What you can do to beef up youre graphic designs or web design business in order to retain a larger clientele is to start a small marketing campaign.
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Within just the commercial art field there are discussions among artists about the differences between graphic and web designers. Many feel that website design is a sub category of graphic-design. However website designers have to take into consideration content design and usability user experience and other functional criteria which all relate to the particular features of the Web medium. Website designers need more skills beyond those of traditional graphic artists whereas the conventional graphic designer continues to find answers to communication problems by deciding on color font and images. The conventional graphics job may call for branding such as logo design that showcase a particular idea or identity to be used in a business enterprises advertising and other marketing strategies or almost anything you can think of to enable a group stand out or it may require constructing posters signs brochures books or incredible images in the digital media.