Graphic Design Art
Founded in 1919 by Walter Gropius is considered the birthplace of the graphic design profession. Given Poster for Matinée. Made by Theo van Doesburg in January 1923. The free font organization expresses the spirit of the Dada movement irrationality for freedom and oppose the status quo and visual expressions of the time. Corporate identity design for Lufthansa by the Development Group 5 of the HFG Ulm. Ulm School was an inflection point in the history of design since there is outlined the design profession through scientific methodology. Current pictograms design for the National Park Service of the United States. The idea to simplify the symbols forms developed during the 1950s. The design of the early twentieth century as well as the fine arts of the same period was a reaction against the decadence of typography and design of the late nineteenth century.
Between 1891 and 1896 the William Morris Kelmscott Press published some of the most significant graphic products Arts and Crafts Movement (Arts and Crafts) and established a lucrative business based on the design of books of great stylistic refinement and selling them to the upper classes as luxury items. Morris proved that a market existed for works of graphic design establishing the separation of design from production and the fine arts. The work of the Kelmscott Press is characterized by its recreation of historic styles especially medieval. First Vanguards Poster for the Moulin Rouge in Paris. Made by Henri de Toulouse-Lautrec with color lithography in 1891. Thanks to Art Nouveau graphic design and visual clarity gained by the composition. Isotype of the Bauhaus.
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In the years following the modern style gained acceptance while stagnated. Notable names in modern design midcentury are Adrian Frutiger designer of the typefaces Univers and Frutiger and Josef Müller-Brockmann large poster of the fifties and sixties. The Hochschule für Gestaltung (HFG) in Ulm was another key institution in the development of the graphic design profession. Since its founding the HFG distanced himself from a possible affiliation with advertising. At the beginning the department concerned was called Visual Design but it quickly became clear that his current goal was to solve design problems in the area of mass communication in the academic year 1956-1957 the name was changed to Department of Visual Communication modeled Visual Communication Department at the New Bauhaus in Chicago.2 3 In the HFG Ulm decided to work primarily in the area of persuasive communication in the fields such as traffic sign systems plans for technical equipment or visual translation of scientific content.
All these movements opposed to the decorative arts and popular as well as the Art Nouveau which under the influence of the new interest in geometry evolved into the Art Deco. All these movements were a revisionist and transgressive spirit in all arts of the time. This period also publications and manifestos proliferated through which artists and educators expressed their opinions. During the 1930s developed for the composition interesting aspects of graphic design. The graphic style change was significant because it shows a reaction against eclecticism ornamentalist organicism and the time and proposes a more stripped and geometric. This style connected with Constructivism Suprematism Neoplasticism De Stijl and Bauhaus exerted a lasting influence and inescapable in the development of twentieth century graphic design.