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After Gutenberg no significant changes were seen until the late nineteenth century particularly in Britain there was an effort to create a clear division between the fine and applied arts. In the 19th Century First page of the book "The Nature of Gothic" by John Ruskin published by the Kelmscott Press. The Arts and Crafts intended to revive the medieval art inspiration in nature and manual labor. During the nineteenth century visual message design was entrusted alternately two professionals: the artist or the publisher. The first was formed as an artist and the second as a craftsman often both in the same schools of arts and crafts. For the printer as art was the use of ornaments and selecting fonts printed in his compositions. The artist saw typography as a child and paying more attention to ornamental and illustrative elements.
To exploit this power is necessary continuing education and practice as it is very difficult to acquire by intuition. Creativity innovation and lateral thinking are key skills for graphic designer job performance. Creativity in design exists within established frames of reference but more than anything is a cultivated skill to find unexpected solutions to seemingly intractable problems. This translates into design work of the highest level and quality. The creative act is the core of the design process manager but creativity itself is not an act of design. However creativity is not exclusive graphics performance and no profession although it is absolutely necessary for the proper performance of the design work. The role that the graphic designer in the process of communication is the encoder or interpreter works in the interpretation organization and presentation of visual messages.
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Their work initially ranged from greetings cards business cards social stationary letterheads and envelopes then progressed to brochures and folders. The work was mainly limited to newspaper advertising which relied predominantly on the offset printing method. We shouldnt forget the air brush technology that provided designers with the use of graded colours achieving three dimensional effects for some designs although the number of people using this was limited. From 1980-87 design was performed by specialists in Plastic Arts and Architecture as well as the first graduates of the college of arts at Yarmuok University and similar institutions. By the end of the eighties the computer Linotype was used as a publishing tool by newspapers to prepare text for layout and paste it on the required pages next to advertising.