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Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume. Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for.
Hiring managers sift through dozens if not hundreds of bland cover letters on a daily basis. If you want to create a resume that will stand out you need to create one that is fun to read. The best way to do that is to have some degree of fun while writing it. Yes you did read that correctly I said have fun with your cover letter. Having fun while writing a cover letter shows hiring managers that you can have fun with some of the less pleasant tasks that will be required in the real working world as well and definitely sets you apart from those boring two-dimensional cover letters that are littering the wasteland known as the dead pile of cover letters.
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In fact I am unaware of any institution other than Universities which offer career centers which give any sort of education on how to write an effective cover letter. Thankfully there are only a few things to remember when it comes to writing a good cover letter. One of the key elements to writing a good cover letter is the first sentence. It should be a strong sentence and grasp the reader s attention and then should keep building. It is also important to address a good cover letter to the actual individual that is overseeing hiring for that position. This may require a little research but it will be worth it in the end. Once the first paragraph has the hiring manager s attention it s all downhill. The second part of a good cover letter is the paragraph which sells the job-seeker. This should be a carefully worded concise paragraph that contains aspects of personality and expands on job experience. The point of this paragraph in a good cover letter is to let the hiring manager know what the company will reap if they are chosen. The hiring process is tedious for all parties so the hiring manager wants to ensure the person they take on is the right individual.